Communication 1.0 (Eng): Why Write On Communication?

1. WHY WRITE ON COMMUNICATION?

In the series of articles following this one, I will establish what seems to me the essential elements of what is a "good" communication whether it is oral or written; in other words a "good" communication is efficient, to the point and professional .

The question is relevant. I have been in business for the past thirty years, mainly regarding sales and marketing, and I am still amazed today when I see the same communication deficiencies that we used to have in the '80s. On the other hand, with the booming of all the different communication means that we have at our disposal, shouldn't our communication be clearer? more precise? more efficient?

Logically speaking, YES; it should be. In facts though, it is often not the case.

Why do these misunderstandings happen?

How can something that seems so clear to us could be so obscur for someone else? How can our message be interpreted differently than our initial intent?

And that is where most of the problems are encountered. We send a message according to our perceptions, our values, our experience. Do the sender and the receiver have the same experience?

When we communicate, we always do it for someone else. Why shouldn't we then take the other into consideration when we address him/her?

The articles that will follow will  talk about communication clarity, its efficiency and how it can represent the professional we are.

Your comments are mosre than welcome! Your ideas and opinions will be favorable received. Don't forget to visit us at our Facebook page! Suscribe to Info-lettre and receive your discounts and promotions!

Looking forward to read you,

Louis Carle

Manager

Formation Linguistique L.C.